Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create an ad
How to create an ad
-
- How to create an ad in TikTok Ads Manager
- How to copy an ad in TikTok Ads Manager
- About Call-To Action Buttons on your ads
- Best practices for your landing page
- About ad disclaimers in TikTok Ads Manager
- How to add disclaimers to ads in TikTok Ads Manager
- How to add URL parameters to your website URL in TikTok Ads Manager
- How to troubleshoot ad creation in TikTok Ads Manager
-
Bulk edit ads
-
- About Bulk Import & Export
- How to use the Bulk Edit feature in TikTok Ads Manager
- How to edit ads using Bulk Import & Export in TikTok Ads Manager
- How to create ads with the Bulk Import feature using a reference file
- How to create ads with the Bulk Import feature using a blank template
- How to troubleshoot bulk export issues
- How to troubleshoot bulk import issues
- How to Use Auto-Fix for Imported Ads
-
Preview ads
Call to Action buttons
Instant Pages
-
- About Instant Pages
- How to create an Instant Page
- About Reporting for Instant Pages
- How to access the Instant Page library
- Best Practices for Instant Pages
- Specifications for customizing an Instant Page
- Instant Page best practices for entertainment and media industries
- About the Instant Pages Contact Template
- How to set up the Contact Template for Instant Pages
- How to track offsite web events from an Instant Page
- How to track offsite app events from an Instant Page
-
- Ad creation /
- Create an ad /
- How to create an ad /
About Call-To Action Buttons on your ads
A call-to-action (CTA) button is the part of the ad that urges someone to take an action after watching an ad. You can choose the Recommended CTA or a Dynamic CTA in TikTok Ads Manager. When you add a call to action to your ads, it can help you optimize and improve your ad performance.
Learn how to create an ad.
Recommended CTA will identify the best call to action to use in your ad based on your industry, past ad performance, or ads using similar objectives.
Requirements for Recommended CTA:
Buying Type: Auction, Reach & Frequency
Ad Format: non-Spark Ads, Spark Ads
Supported Objectives: All
Dynamic CTA will display the most relevant call to action based on the click and conversion behavior of each person viewing your ad. You can turn on or off specific call to action text for your ads.
Requirements for Dynamic CTA:
Buying Type: Auction, Reach & Frequency.
Advertising Objectives:
Auction: App Installs, Traffic, Conversion, Video View, Community interaction, Reach, Lead Generation;
Reach & Frequency: Reach, Video Views, Traffic.
Ad Format: Non-Spark Ads, Spark Ads.
Placement: Supports Automatic Placement and Select Placement.
Location: Supports all markets.
Language: English.