Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Interactive enhancements
Interactive add-ons
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- About interactive add-ons
- Interactive Add-on: Download Card
- Interactive Add-on: Gesture
- Interactive Add-on: Pop-out Showcase
- Interactive Add-On: Super Like
- About Display Card
- Interactive Add-on: How to Create an Ad With a Countdown Sticker
- Interactive Add-on: How to Create an Ad With a Gift Code Sticker
- Interactive Add-on: How to Create an Ad With a Voting Sticker
- About Interactive Add-On: Story Selection
- How to set up Story Selection in TikTok Ads Manager
- How to create Display Card ads
- About the info card ad format
- How to remove Interactive Add-ons from your ads
- How to create an interactive Gesture
- How to set up Download Cards
- Specifications for TikTok Interactive add-on: Super Like
- Specifications for TikTok Interactive add-on: Pop-out Showcase
- Specifications for TikTok Interactive add-on: Display Card for Auction, Reach, and Frequency ads
- Specifications for TikTok Interactive add-on: Gesture
- Specifications for TikTok Interactive add-on: Gift Code Sticker
- Specifications for TikTok Interactive add-on: Countdown Sticker
- Specifications for TikTok Interactive add-on: Voting Sticker
- Specifications for TikTok Interactive add-on: Download Card
- About Story Selection ad specifications
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Branded Effect
- Ad formats /
- Interactive enhancements /
- Interactive add-ons /
Interactive Add-on: How to Create an Ad With a Voting Sticker
The Voting Sticker Interactive Add-on allows you to add a voting topic and two options to your video ad. This helps you increase user engagement and collect information.
A voting sticker will appear for the entire duration of an ad and can't be closed before the ad is finished playing. Once the voting sticker appears within the ad on TikTok, the viewers can click Option A or Option B to vote and see the latest voting results. You can adjust the size and position of your Sticker on TikTok Ads Manager. Note: People can only vote once.
Availability
The voting sticker feature supports:
Reach and Frequency
Auction Reach
Video Views
Community Interaction
Traffic
App Promotion
Conversion advertising objectives
How to create an ad with a voting sticker
Go to TikTok Ads Manager.
Create a new campaign.
Select your Buying Type and Advertising Objective.
Set up your Ad Group.
Continue to Ad Creation.
Enable the Identity toggle to create a Spark Ad, or turn it off to create a Non-Spark Ad (regular in-feed ad).
Select Single Video as the ad format.
Add your video, ad text, link, and CTA to complete your ad creative.
Under Interactive Add-ons, click Create.
From the interactive add-on pop-up, select Sticker.
Select Voting Sticker.
Click Confirm.
To continue setting up the voting sticker from the Voting Sticker Editor:
Input your sticker title.
Enter Option A and Option B text.
Select sticker color, display angle, placement and size.
Click Confirm to create your Voting Sticker.
Click Submit from the Ad Creation page, when you are ready to publish your ad.