About TikTok Business Account

Business Accounts are free public profiles that give businesses and people access to exclusive performance insights, creative tools, and account features to help them think like marketers and act like creators.

Benefits

• Detailed performance and audience data: Update your TikTok strategy with insights on your account growth, content performance, conversion metrics, and audience demographics.

• Tools for audience engagement: Power up organic growth by registering your business and using our engagement tools to connect with audiences at scale.

• Creative tools for content inspiration: Access creative tools that provide inspiration from trending videos in your industry and help you create fresh content.

• Features to drive traffic to your website: Turn viewers into customers through profile attributes that help drive more traffic to your business. Share your website and contact information, add an app download link, and embed a lead generation form to make it easier than ever for people to reach you.

Learn how to switch to a TikTok Business Account.