Creative optimization

How to grant Top Ads Asset Authorization

Last updated: July 2024

You can share and showcase your high-performing ads in the Top Ads section of Creative Center. The Top Ads Asset Authorization process below grants TikTok permission to showcase your creative assets in Top Ads. Learn more about Top Ads.


Note: For creative copyright purposes, the creatives will be watermarked and will not be available for download.


Before you begin

We only share creatives that have already been published in advertising campaigns.


How to grant Top Ads Asset Authorization

The following steps will show you how to grant Top Ads Asset Authorization via TikTok Ads Manager and Creative Center.

Via TikTok Ads Manager

  1. When creating or editing a campaign, in the ad level settings, you can check the Asset Authorization checkbox.

  2. Finish and submit your ad for review.

Note: The Asset Authorization checkbox is only available for campaigns with TikTok chosen as a Placement. Smart Performance Campaign (SPC) creatives are not eligible for authorization.

Via TikTok Creative Center

Once you log into the Creative Center, if you have ads in your account that are eligible for showcasing in Top Ads, you will see a pop-up where you can authorize those creatives for Top Ads. The pop-up will appear once a week for eligible ads.


Asset Authorization summary terms

  • You hereby grant TikTok and its affiliates a non-exclusive, royalty-free, worldwide license to reproduce, publish, broadcast, transmit, perform, display, distribute, public perform, public display, exhibit, disseminate or otherwise exploit (collectively, Use) the Ads Materials (including any and all elements therein), in whole or in part, and in any form, as a model case in connection with any and all promotion, marketing or advertising activities of TikTok products and services via TikTok For Business Creative Center.

  • You hereby also grant Creative Center a non-exclusive, royalty-free, worldwide license to Use the names, logos, trademarks, service marks or images of us necessary for the Use of Ads Materials for the purposes of this Letter.


Learn how to withdraw Top Ads Asset Authorization.