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TikTok Ads Pixel FAQs
Have you tried to create a pixel or create an event, but still find yourself stumped? No worries! Working with pixels can get a bit complex. To help you along the process, we've gathered some of the more frequently asked questions marketers have when using pixels on TikTok Ads Manager. 


Where can I download TikTok Pixel Helper?


Can I edit the pixel name?

  • Yes, you can edit the name for all pixels that contain the "Suggested" tag.attachment_jpg_c1586d2836031424cee4516750604897.png

Can I delete pixels?

  • Yes, you can delete a pixel from Event Manager, if it is not used by any ad groups.

How do I reinstall a pixel I have already created?

  1. Click on the pixel name to enter the Event page.


  1. Click on "Install Pixel Code" right above  the event table to install manually or use Google Tag Manager (GTM).



If one event template cannot meet my needs (eg, a client wants to add E-commerce and Form Submission templates at the same time), what should I do?

  • Choose the Custom Events template, which includes 17 event types in total. Please note that you can create only one event for each event type.

Is the Event Value required when creating events?

  • The event value is optional. If you are unsure what to enter, you can leave it empty. Currently, this will make no difference to ad performance and data.

When I see this error message on the Event Definition page, what should I do?

  • This error message means the TikTok Pixel Helper has not been opened. TikTok Pixel allows you to define events before actually installing the pixel. However, the TikTok Pixel Helper needs to be installed and then opened in your browser to define rules.

If the schema of a landing page URL is http, and the landing page did not load successfully, what should I do?

  • If your URL with http did not load, click the "New Page" button at the bottom. This will open a new page where you can define the event.

How do I add more events to an already created pixel?

  1. Click on the pixel name to enter the Event page.
  1. Click "Edit" under your Event ID.
  1. Click "Edit" on the Events Definition page. This will open the Event Creation pop-up.

  1. Click on the add (+) button to add an Event. 

Note: You can add as many events as you wish at any time until you hit the limit. For example, for the e-commerce event template, there are 5 events in total. Once all 5 have been added, you cannot add any more.


How do I delete events that I have already created?

  1. Click on the pixel name to enter the Event page. Find the event you want to delete. Then click "Delete".

Note: You cannot delete any events which have already been connected to an ad group, even if the ad group has been deleted.

How can I go back to create my first event after creating a pixel?

  1. Click on the pixel name to enter the Event page.   


  1. Click "Create Events".

Do I need to input the URL or can I just enter the keyword or CSS selector code when defining event tracking rules?

  • We recommend inputting your URL in the Website URL box on the left of the page. This will help you visually define the event. However, this is not a requirement and you can enter the keyword or CSS selector code provided by your developer without inputting your URL. Regardless of your method, you should always double check and test the rules to make sure that the event can be triggered.

How can I create "OR" statements when setting up an event for both Destination URL and Click Events tracking methods?

  • All rules are based on an "OR" statement. For example, when Rule 1 OR Rule 2 is satisfied, the event will be triggered. For each rule, only one element can be added for Click Events, and only one keyword can be added for Destination URL. However, you may create as many rules as you want.


If I use Shopify to set up my website, how can I add my pixel code to the page?

How can I define a "Checkout" event and test it with Pixel Helper?

  • When placing the TikTok pixel code in your Shopify website, you need to paste the code in two sections: the theme liquid and the "additional scripts" in the Checkout settings. 
  • Pasting the pixel code in the theme liquid will cover the home page, product page, and the cart page. 
  • While pasting the pixel code in the checkout settings only covers the last step of the checkout process, the "thank_you" page. 
  • The previous steps and pages prior to checkout, where a user will fill in the contact, shipping, and payment information do not need the TikTok Pixel code placed.
  • Because you are unable to track the entire checkout process, apart from the "thankyou" page, we recommend that you track the checkout button click on the cart page.

Note: The TikTok Pixel Helper cannot track the checkout button click because this action will lead to a new page. However, you can still check if this event works using the Ads Preview Test on the define tracking rules page.



Why can't I create an audience using website traffic?

  • Ensure that you have attributed events under the event type you have chosen. Currently, TikTok can only package audiences that are attributed to us.