You can use the On/Off switch button in TikTok Ads Manager to deactivate the delivery of campaigns, ad groups, or ads at any time.

Before you begin

Before you toggle ads:

• You can't activate an ad if it's deleted or under review.

• A deactivated campaign, ad group, or ad will not be deleted.

• A deactivated campaign will deactivate all the ad groups and ads under it. This also applies to ads under a deactivated ad group.

How to turn ads on or off in TikTok Ads manager

To turn ads on or off:

1. Go to the Campaign page in TikTok Ads Manager.

2. Click the Campaign, Ad Group, or Ad tab.

3. Click the On/Off button next to the campaigns, ad group, or ad you want to turn on or off.

   

If you turn off a campaign, ad or ad group, your ads will no longer appear and you won't use your budget.

How to check ad performance of deactivated campaigns, ad groups, or ads:

To check the performance of deactivated campaigns, ad groups, or ads:

1. Go to the Campaign page.

2. Go to Ad Status and click Filters.

3. Select Deleted in the drop-down menu.