TikTok Video Ads
News Feed App Series Video Ads
TikTok in-feed ad
Video creative + ad display image + brand or app name + ad description
Video creative + brand or app name + ad description
9:16, 1:1, or 16:9
16:9 or 1:1
Resolution must be ≥720*1280px, ≥640*640px, or ≥1280*720px.
No restrictions. We suggest a resolution ≥720*1280px, ≥640*640px, or ≥1280*720px.
.mp4, .mov, .mpeg, .3gp, or .avi
.mp4, .mov, .mpeg, .3gp, or .gif
5-60s allowed. We suggest short videos of 9-15s.
No limitation. We suggest short videos of 5-60s.
App Name or Brand Name
For app names, we support 4-40 characters (latin) and 2-20 (asian characters).
For brand names, we support 2-20 characters (latin) and 1-10 (asian characters).
For descriptions, we support 12-100 characters (latin) and 6-50 (asian characters).
Suggestions for better ad performance and user experience:
- The video creative should have background music or sound.
- Upload high-resolution videos. Avoid blurry or distorted pictures caused by stretching or compressing dimensions.
- Ad creative should be localized; languages other than the local official language where the ad will be shown should not be shown too often.
Note: In order to make it easier for you to create and upload image ad creative, we have developed the Intelligent Optimization Tool. With this tool, you're able to upload videos of any aspect ratio and resize those unqualified videos to meet the image ratio requirement. To learn about creative safe zones and grids, view our creative tips.