About TikTok Ad Network (formerly TikTok Pangle)

Last updated: September 2026

In addition to placing ads in the TikTok feed, you can drive incremental reach across TikTok Ad Network users. TikTok Ad Network (formerly TikTok Pangle) is the ad network of TikTok for Business, totaling nearly 400,000 apps worldwide with a daily active user reach of more than 1 billion via app traffic.


Benefits of TikTok Ad Network

Drive incremental impacts with your ads by tapping into TikTok Ad Network's large and fast-growing user base of more than 1 billion daily active users by app traffic. With TikTok Ad Network, you can engage a diverse user base complementary to the TikTok audience through the network of nearly 400,000 apps and publishers across more than 40 gaming and non-gaming genres and 300 sub-categories.


TikTok Ad Network ad placements are built with trust and provide:

  • Brand safety through 3P post-bid measurement solutions powered by DoubleVerify and Integral Ad Science

  • Transparency by providing you with knowledge of where your ads are exposed and customizability

  • Traffic security (anti-fraud) by validating traffic authenticity and intervening fraudulent traffic in real-time

Learn more about TikTok Ad Network's traffic security system for advertisers.


TikTok Ad Network's diverse and immersive ad formats help to provide engaging ad experiences, with the purpose of driving impactful full-funnel results for a range of business verticals and objectives. Learn about TikTok Ad Network ad formats.


TikTok Ad Network includes the following bidding strategies:

  • TikTok Ad Network provides 3 ad pricing models: CPC, CPM, and oCPM.

    • oCPM supports 4 Bid Strategies, including Cost Cap, Maximum Delivery, Hybrid Bidding and Target ROAS.

  • TikTok Ad Network provides 2 delivery types: Standard Ad Delivery and Accelerated Ad Delivery.

    • Includes one Smart Optimization to manage budget consumption.


Note: Your placement is selected when creating an ad group and cannot be changed after it has been created. Learn how to select TikTok Ad Network as an option for your ad placements in TikTok Ads Manager.