OpenSlate and TikTok have partnered to deliver a brand safety solution for advertisers. OpenSlate is the leading provider of brand safety and content ratings across the world's largest digital platforms. The TikTok Brand Safety Solution, verified by OpenSlate, applies a high safety standard to verify and filter a variety of content and categories that appear next to branded ads and content. This partnership empowers brands to know and track where their ads are running through pre-campaign solutions as well as with post-campaign analytics.
OpenSlate is a global measurement and analytics company focused on digital video. We create metrics that foster a healthy online video ecosystem and promote high quality content. Our technology and independent ratings system provides insight into the nature and quality of content on the world’s largest digital video platforms. OpenSlate is the only company that can comprehensively measure brand safety, suitability and context for advertisers, and identify the most effective content for their campaigns. "