XMP, Nativex’s trading desk, is the first multi-channel media buying tool that connects top media sources in China and Western markets. It is a highly efficient tool available for our partners, helping them take their media buying efforts to the next level. Built by the Nativex team of media buying experts, XMP will allow you to streamline complex campaign workflows across media platforms. XMP is the first multi-channel media buying tool that connects top media between China and the Western markets. Built by the Nativex media buying experts for media buyers, XMP will allow you to streamline and automate complex campaign workflows across all major platforms so you can focus on scaling your campaigns. XMP by Nativex also offers a full-suite of features designed to give you full transparency and granularity over the creative component of your campaigns and AI-powered data analytics that focus on improving campaign ROI, ROAS, and LTV.