Pay per video performance: We produce original video ads on our own dime, and get paid only when they outperform anything our clients are already running. We’re a behavioral R&D lab at the core: We put 3,000+ video experiments per week, watched by tens of millions of people per day, that give us deep insights into how people make decisions. Over the past couple years, we’ve built an enormous library of IP around human behavior and visual communication. We work on a pure pay for performance basis. Zero production fees for video (and yes, we produce completely original content)! Clients only pay us if our videos outperform anything they’re running internally.