Athena Prime from Nectar9 is an AI-powered cross channel campaign management SaaS solution that helps companies scale their marketing efforts through intelligent automation and a process we call "Lean AI" to achieve outsize results with smaller, more efficient teams. Athena Prime offers enterprise capabilities from cross-channel campaign creation to incrementality testing. Our TikTok integration helps companies orchestrate more sophisticated campaigns with far less manual effort, driving better outcomes with less work.