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Nielsen
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Measurement
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Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Czech Republic, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Lithuania, Malaysia, Mexico, Myanmar, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Russia, Saudi Arabia, Serbia, Singapore, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam
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About
At Nielsen, Audience is everything. By connecting clients to audiences, we fuel the media industry with the most accurate understanding of what people listen to and watch. To discover what audiences love, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are truly connected to their audiences, they can see the most important opportunities and accelerate growth. Nielsen and TikTok have worked together to build an on platform brand lift solution to uncover the true value of an advertiser’s campaign on TikTok. Advertisers and Agencies can survey TikTok users on ad recall and up to 3 other brand lift metrics of their choosing. Respondents are split into control and exposed groups and each user answers one poll question. Nielsen analyzes the lift on all metrics and provides a final report. Please note: The TikTok Marketing Partner program recognizes measurement companies who deliver industry leading solutions to TikTok advertisers, and is not intended to describe legally binding partnerships.