About AIGC for Instant Forms

Last updated: May 2026

AIGC (AI-Generated Content) leverages artificial intelligence to simplify and accelerate the process of building Instant Forms and Direct Message (DM) automated chat flows. By reducing manual setup, AIGC can help you launch campaigns faster while following TikTok best practices.


Why use AIGC?

Save time and effort

Automatically generate Instant Forms and DM message templates based on your website, existing forms, or descriptions, reducing manual work so you can focus on optimizing performance


Built-in best practices

AIGC ensures your forms and messages align with TikTok's recommended formats, including:

  • Clear and compelling form

  • Optimized question structure

  • Compliance with TikTok advertising policies

What can you do with AIGC?

Convert a website form to an Instant Form

AIGC can transform your website form into a ready-to-use Instant Form, helping you quickly create a lead capture experience that matches your brand and campaign goals.


How it works

  1. Select Instant form + Website or Instant Form as optimization locations in your Lead Generation campaign.

  2. Enter your website URL.

  3. TikTok automatically generates an Instant Form using AI.

  4. Review and customize the form:

    1. Edit questions, order, and layout

    2. Update privacy policy

    3. Or use the form as-is

Notes:

  • If you're creating your first lead generation campaign, no Instant Form will be auto-generated by default. You can choose to create a new form manually or use AIGC by inputting a website URL.

  • If you are an existing Instant Form user, your most recently created Instant Form from the past 90 days will be automatically attached.

  • You can always choose to create a new form manually or select an existing form from your library.

  • Only static website forms (no logic-based flows) are currently supported.

  • If you update the URL, you can choose between previously generated or newly generated forms.

Convert an Instant Form to a DM automated chat template

AIGC can automatically convert your existing Instant Form into a Direct Message (DM) automated chat flow. This helps reduce the manual effort required to build a DM conversation flow from scratch, enabling faster setup and easier adoption of DM as a lead destination.


How it works

  1. Select Instant form and TikTok direct message as optimization locations.

  2. If you are new to DM but have Instant Form history, TikTok will generate a direct message template based on your last used form and transfer the Multiple Choice Questions (MCQ) into the chat flow. If you have previously run DM campaigns, TikTok will automatically prefill your message template based on your last used template within the past 90 days.

  3. Review and customize as needed, including editing questions, order, and privacy policy.

This ensures consistency between your Instant Form and DM experience.


Eligibility

Your Instant Form must meet all of the following conditions:

  • Phone number and email are captured using Personal Information Questions (PIQ) (not custom questions) or the form contains only MCQs custom questions.

Note: Phone number and email cannot be captured and transformed simultaneously. If both fields are included in the Instant Form, only the phone number will be captured.

  • No logic-based questions

  • Form is approved (not pending review)

If your Instant form is not eligible and cannot be converted:

  • TikTok will generate a DM template using high-performing templates from your industry. This allows you to still launch with reduced manual setup.

Additional controls

If you prefer not to use the generated template:

  • Click Convert from form to select another Instant Form.

  • Or click Create New to build a template from scratch.

Editing & final review

  • You can edit the generated template at any time.

  • Click Review to validate the template before publishing.

End-to-End AIGC

If you're using Multiple Location Selection with Website, Instant form, and TikTok direct messages selected, AIGC can help automate the setup across each destination.


How it works

TikTok will automatically generate an Instant Form from the website, and subsequently create a DM chat flow from the Instant Form. This end-to-end capability helps you to quickly launch a complete, multi-destination lead generation journey with minimal manual effort.