About Meta Creative Asset Import

Last updated: July 2026

Meta Creative Asset Import allows you to connect your Meta account to TikTok Ads Manager and import existing creative assets directly into your Creative Library. This helps you efficiently increase the volume of creatives available for your TikTok campaigns.


Benefits

  • Save time: Reduce manual uploads by directly importing assets you already use on Meta.

  • Scale creative volume: Quickly expand your creative inventory to support more robust testing and optimization.

  • Centralize asset management: Easily manage and access creatives imported from Meta alongside your other assets in Creative Library.

  • Flexible import options: Use one-time or recurring imports to meet your asset and optimization needs.


Availability

  • Supported Formats: Video and Images. Catalogs are not supported at this time.


Before you begin

Before you can import creatives from Meta, please ensure you:

  • Can access to a TikTok Ads Manager account.

  • Have a valid Meta advertiser account that contains creative assets like videos and images.

  • Are able to link your Meta account to your TikTok Ads Manager account.

  • Have the rights to use any creative assets you intend to import. All imported assets must comply with TikTok's Advertising Policies.


How to import creative assets from Meta

Follow these steps to link your Meta account to TikTok Ads Manager account and import your creatives.

  1. Navigate to Tools in TikTok Ads Manager, and under the Creative section, select Creative Library.

  2. From the Creative Library overview page, click the button to Import from Meta.

  3. Follow the on-screen prompts to log in to your Meta account. You will be asked to authorize the connection and select the specific Meta advertiser account you wish to import from.

  4. Once connected, you will see a list of your available creatives. Select the videos and images you want to import.

  5. Before importing, you can edit the names of the creatives for easier identification. For images, you may also have options to crop or resize them to fit TikTok ad specifications.

  6. After making your selections and edits, click Import to begin transferring the assets to your Creative Library.

  7. Once the import is complete, you can find your assets in the Creative Library. To locate them easily, use the + Filters option and select Imported from Meta under the Video Material Source or Image Material Source filter. You can also identify them by the Imported from Meta label in the Creative Source column.

  8. You can manage your imported assets just like any other creative in your library, with options to edit, share, or delete them. These assets are now ready to be selected from your Creative Library when you set up a new campaign.