About Search Hubs
A Search Hub is a brand-owned search destination that appears at the top of the TikTok Search results page, giving brands full control over what users see first when they search. The experience is fully immersive and customizable, bringing together branded and creator videos, banners, CTAs, and official accounts in one place.
How it works
When a user searches for your chosen keywords, instead of sending users into a mix of organic and competitor content, TikTok search results can direct them to a brand-owned destination that is customized for your brand. The hub is shown in a fixed top search result position for the country, keyword list, and flight you purchase. Users can reach a Search Hub in three common ways within the TikTok app:
By actively searching for an approved keyword in TikTok Search.
From a relevant TikTok surface through Keyword Amplifier, a tool that drives incremental traffic to the Search Hub
By tapping a call to action from paid media that directs traffic to the hub.
Benefits
A Search Hub is designed for brands that want to protect their search narrative, block noise from competitors, and get more value from the demand generated on TikTok. It is especially useful if you already see meaningful branded search volume and want to give those searchers a more immersive brand experience. A Search Hub helps you turn brand search or high-intent search demand into deeper engagement and intent by giving you:
Guaranteed first result for your keywords: Secure the top placement for a finite set of brand, category, or tentpole keywords (depending on search hub type), giving brands full control over what users see first when they search.
A brand-owned search destination: Use a branded title, header, banner, and curated layout to present your best videos, creator collaborations, and messaging in one place.
Stronger mid-funnel engagement: Give users a scrollable environment where they can watch multiple videos, learn more about your offer, and click through when they are ready.
Protection from competitors and irrelevant content: Reduce the chance that competitors or unrelated content appear above your brand at the moment of intent.
Flexible traffic routing: Show a clear call to action to your TikTok Shop, brand site, product pages, or campaign microsites to match your campaign objective.
Support for integrated campaigns: Combine the hub with creator content, paid media, and keyword amplifiers to extend awareness and re-engage searchers across TikTok.
Available Search Hub types
The following Search Hub types are available for advertisers, subject to market availability, account eligibility, inventory, and policy review.
Hub type | Keyword focus | Availability | Main features |
|---|---|---|---|
Branded Search Hub | Brand and brand-related terms | Available to eligible customers | Brand title and banner, linked call-to-action bar, official account display, and featured videos for approved brand keywords. |
E-Commerce Branded Search Hub | Brand and brand-related terms | Available to eligible TikTok Shop sellers | Standard branded hub features plus shopping elements such as product cards, promo codes, and live shopping content when supported. |
Category Search Hub | Eligible non-branded category terms | Available to eligible customers subject to category availability (limitations for commerce categories vary by country)
Inquire with your TikTok representative for more information | Category search placement, featured content that matches category intent, and one-brand ownership for an approved category term in a country and campaign cycle. |
Safety and compliance
Search Hub follows TikTok's standard advertising policies and brand safety controls:
Standard advertising and industry policies apply: Your Search Hub must follow TikTok's advertising policies, including restricted industries and local regulations. Some categories may not be eligible or may require additional review.
Age targeting for regulated industries: For regulated verticals such as alcohol or real-money gaming, age gating and other eligibility checks may apply. Your TikTok team will confirm targeting and approval requirements before launch.
Brand-safe search inventory: Search experiences that connect to your hub rely on TikTok's safety and relevance filters so that your hub appears alongside content that meets our brand safety and suitability standards.
