About Summary in View Report
Summary is a new AI-powered feature in TikTok Ads Manager that helps you make quicker, smarter optimization decisions. Instead of manually pulling and analyzing data across creatives and audiences, you get a plain-language overview of how your campaigns are performing, why performance changed, and what to consider next.
You can find Summary as the default tab inside View Report at the campaign level.
Benefits
Instant performance overview. See a top-level view of how your selected campaigns are performing over your chosen date range, with key metrics and trends surfaced automatically.
Smart insights that explain results. Understand what's driving performance across creatives and audiences, so you can spot what's working and what's not without digging through raw data.
Actionable optimization directions. Get data-backed recommendations you can act on — from budget and audience adjustments to creative refresh cues.
Availability
Summary is rolling out to some advertisers globally in TikTok Ads Manager. It supports Auction and Reach & Frequency campaigns across all ad objectives. At launch, Summary is available in English and Simplified Chinese only.
How to use Summary
In TikTok Ads Manager, go to the Campaigns page and select one or more campaigns.
Click View Report.
Select Summary (the default tab).
Set a date range - any window between 3 and 30 days.
Customize your core metrics - select up to 4 metrics to include; Cost is included by default.
Click Generate Summary.
Review your results across three modules: Overall Performance, Analytical Insights, and Optimization Directions.
