About TopSearch
TopSearch is an auction-based Search Ads solution designed to help advertisers capture high-impact visibility at the top of TikTok search results. It is built for upper- and mid-funnel advertisers who want stronger brand presence in high-intent search moments, especially around brand, category, competitor, seasonal, or tentpole queries.
How TopSearch works
TopSearch is designed around top placement on the TikTok search results page. When your TopSearch ad wins the auction, it appears in the first sponsored position for that keyword. If your ad placement does not win the top position for a specific keyword, it does not move into a lower search ad placement nor is it shown for that specific search query.
TopSearch uses a prominent search results ad unit designed to help your brand stand out when users are actively searching on TikTok.
TopSearch uses CPM billing.
When to use TopSearch
Unlike a standard Search Ads Campaign, TopSearch placement appears in the top position of the search results page. TopSearch can be useful when you want stronger visibility for high-priority search moments, such as brand terms, product launches, category terms, seasonal campaigns, and major promotional periods. It works best as a focused visibility layer alongside your broader Search Ads Campaign activity.
Ad objectives: Reach
Regions: Select accounts in supported markets
Note: If you do not see TopSearch in TikTok Ads Manager within the supported ad objectives above, it may not yet be available for your account or market. TopSearch availability may vary by account, market, and product rollout status. Confirm the setup options shown in TikTok Ads Manager before planning your campaign.
