How to find Promote in-app and on web

Last updated: July 2026

You can find Promote through several entry points, including in the TikTok app and via the web.


How to find Promote in-app

You can get to the Promote tool in the TikTok app using several different ways:

  • From a TikTok video you want to Promote:

    1. Find a TikTok video you want to Promote, such as one in your profile.

    2. Click the three dots to open a menu and click the Promote icon.

      Find Promote from in a TikTok video gif

  • From TikTok Studio in your in-app menu.

    1. Enter TikTok Studio by using the upper-right menu button in your profile.

    2. Find and click the Promote icon in the TikTok Studio tools list.

      Find Promote in TikTok Studio

  • Business Suite in your in-app menu.

    1. Enter Business suite by using the upper-right menu button in your profile.

    2. Find and click Promote in the list of Business Suite tools list.

      About Promote - Find Promote in Business Suite

  • From your own LIVE, either before or during LIVE.

    1. Before LIVE: using the Promote icon above the Go LIVE button.

      About Promote - Find Promote before LIVE

    2. During LIVE: using the Promote icon within the Share menu.

      Find Promote during LIVE

  • Promote again:

    1. Go to your Promote Dashboard and find a video within your Order history. You can see a fuller list of videos if you click See more next to Order history.

    2. Click Promote again on a video.

      Find Promote again


How to find Promote on web

You can access the Promote tool via the web at https://www.tiktok.com/promote/web/main.


What to Promote

To maximize Promote, use different objectives and audience settings depending on your business goals:

  • Boost account: Get more video views, followers, and profile views.

  • Get leads: Get more TikTok messages, phone calls, form leads, or messages in other messaging apps.

  • Get sales: Get more website visits, website conversions, product purchases, or maximize GMV.

  • Boost LIVE: Get more LIVE views and LIVE followers.

You can start from a ready-made promotion pack with pre-set budget, duration, and audience, or build a custom promotion.

Learn how to integrate Promote with TikTok Ads Manager for more advanced features.