How to integrate TikTok Lead Gen with Salesforce Sales Cloud

Last updated: August 2026

Salesforce Sales Cloud is a direct Customer Relationship Management (CRM) integration available for TikTok lead generation.


Learn more about available CRM integrations for TikTok lead generation with Instant Form.


Before you begin

Before you integrate TikTok lead generation with Salesforce Sales Cloud, make sure you have:

  • Either the Enterprise or Unlimited Editions of Salesforce Sales Cloud.

  • Created at least one Instant Form on TikTok Ads Manager.

  • Admin access to the ad account you will be using for integration.

Learn about asset level permissions.


How to integrate TikTok lead generation with Salesforce Sales Cloud

  1. Log in to your TikTok Ads Manager account.

  2. Click the Tools tab.

  3. Select Leads Center in the dropdown menu.

  4. Click Connect CRM at the top of the page.

  5. Search for Salesforce Sales Cloud

  6. Click Directly Connect.

  7. Install the Lead Export package on Salesforce. You can access the package by clicking on Go to Salesforce.

  8. Select Apply for permission to manage leads from your TikTok account.

  9. Log in to your Salesforce Account.

  10. Install the new TikTok App module. Note: Salesforce Admin status is required in this step. Ensure you select Install for All Users.

  11. Check that you see a "Installation is complete" prompt before proceeding.

  12. Go back to TikTok Lead Center and click Log in to Salesforce to connect your CRM.

  13. Log in to Salesforce. Note: If you selected Install for Admin Only in the App module, then Salesforce Admin status is required in this step

  14. Once completed, you will see your TikTok account and Salesforce Account connected in TikTok Lead Center.

Best practices for exporting leads

  • Review the fields you want to export and check that they are correctly mapped.

  • Lead Export fields will be automatically mapped based on Salesforce and TikTok Lead Form fields. A “TikTok Lead ID” custom field will be automatically created in Salesforce. This field is a lead identifier that allows the correct export from TikTok Lead Center to Salesforce.

  • Optional: if you want to export a specific TikTok form field into Salesforce, you can use custom fields.

Best practices for CRM postback

  • Review the field mapping across Salesforce and TikTok to ensure the right data is passed back. You can change it using the dropdown menu

  • "Lead Status" is a required field: This field teaches TikTok how qualified the lead is, so it can look for more of them.

  • “TikTok Lead ID” is a key field to identify the lead status. While it is automatically selected, ensure that it is the right field in Salesforce to ensure the right setup.