About Hybrid Bidding for performance auction
Hybrid Bidding is a feature in TikTok Ads Manager that allows you to switch between the Maximum Results and Target Cost per Result bid strategies while an ad group is actively spending. Hybrid Bidding can help you align your bid strategy with priorities like maximizing scale or achieving efficient and stable CPA outcomes, without the need to launch additional ad groups. You can manage these switches on the ad group's edit page.
Availability
Hybrid Bidding supports the following performance objectives:
Sales
App Promotion (MAI, AEO, iOS, DC, Android)
Lead Generation
Traffic on TikTok and TikTok Ad Network (formerly TikTok Pangle)
Note: Hybrid Bidding does not currently support TikTok Shop and Value Based Optimization (VBO). Hybrid Bidding does not currently support TikTok Ad Network using the upgraded Smart+ experience.
Benefits
Hybrid Bidding reduces effort and saves time because it eliminates the need to create new ad groups when you want to switch bid strategies.
If you find it challenging to achieve consistent CPAs using Maximum Results, you can switch to Target Cost per Result bidding to achieve CPA stability.
Example
Hybrid Bidding is an effective option for those who want to switch bidding strategies to align with seasonal priorities. For example, if you want to prioritize scale during a promotional event, you can use Hybrid Bidding to switch from Target Cost per Results to Maximum Results and revert to Target Cost per Results bidding after the event ends.
