Adult content
Principle
At TikTok, we are committed to maintaining a safe and positive environment for our community We aim to make our ad content appropriate for everyone. Therefore, as an advertiser, it is your responsibility to follow all advertising regulations, laws, and standards for the promotion of adult sexual products, services, dating services, entertainment, and depictions of sexual content.
Policy
The following sections outline our Adult Content policy by category:
Dating apps
Live chat
Sexual services
Sexual products
Sexually explicit content
Sexually suggestive content
Dating apps
Dating app ads must not feature content that is discriminatory, exploitative, dishonest, or sexually inappropriate. Ads or landing pages that promote dating apps that are purely designed for casual sex are not allowed. In markets where dating app ads are allowed*, the following requirements must be met:
Ads must be restricted to audiences aged 18 years and older
You must work with a TikTok Sales Representative
The landing page must be a Google Play, Apple App Store, or a website landing page.
Examples of what is not allowed:
Portraying single life as a negative lifestyle
Models that appear to be 21 years of age or younger
References to adult or sexual services or products
Sexually explicit language or content
Sexually suggestive text, audio, or content
Explicit exposure of breasts, buttocks, or genitalia
Provocative body language
Excessive skin exposure
Infidelity
International brides or mail-order brides
Exchange in terms of income or compensation including goods or services
Sugar dating, or any type of engagement in companionship or relationships in exchange for compensation or material benefit
*Dating app ads are not allowed in the following markets: Bahrain, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia
Live chat apps
In markets where live chat app ads are allowed*, the following requirements must be met:
Ads must be restricted to audiences aged 18 years and older
You must work with a TikTok Sales Representative to:
Obtain our explicit permission
Make sure other requirements are met
Sexual services
Sexual services are not allowed.
Examples of what is not allowed:
Adult entertainment, such as host or hostess clubs, strip clubs, escort services, prostitution, or erotic massages
Sexual chats, imagery, and pornography
Member exclusive content and streaming of adult content through a webcam, such as stripping, nude modeling, and masturbation (sexcamming)
Services that create content for sexual pleasure or sexual intention purposes, such as AI Nudify Apps
Sexual products
Sexual products are not allowed.
Examples of what is not allowed:
Pornographic material, sex toys, and supplies such as fetish or sexual fantasy costumes
Promotion, sale, solicitation, or facilitation of access to the enhancement of sexual performance, pleasure, or bodily appearance, such as drugs, medications, tools, or devices such as penis enlargement or breast enhancement products or services
Sexually explicit content
Sexually explicit content is not allowed.
Examples of what is not allowed:
Penetrative sex, non-penetrative sex, and oral sex
Fetish and kink activity
Displaying nudity
Sexually explicit text, audio or term that directly describes or references specific sexual activity, body parts, or sexual products
Sexually suggestive content
Sexually suggestive content is not allowed.
Examples of what is not allowed:
Overtly sexual kissing
Sexually suggestive text or audio
Sexualized body positions
Emphasis on sensitive body parts or sensitive regions
Flirtatious movements
Stripping or undressing
Swimsuits, lingerie, or clothing that exposes or implies exposure of intimate areas
Imitating sexual positions or sexual acts
Promote on TikTok
In the following markets, Promote is the only form of paid ads that is allowed, but dating apps and live chat app ads are not allowed:
Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda
