Tips for Hybrid Bidding for performance auction

Last updated: September 2026

Hybrid Bidding is a feature in TikTok Ads Manager that allows you to switch between the Maximum Results and Target Cost per Result bid strategies while an ad group is actively spending. The goal of these best practices is to help you optimize ad performance and achieve marketing objectives by effectively managing bid strategies.

Learn more about Hybrid Bidding.

Tips to switch from Maximum Results to Target Cost per Result bid strategy

  • Changes to the bid strategy should be made after the ad group has accumulated at least 5 conversions and run for at least 3 days.

  • Target Cost per Result bid should be set to the average CPA that the ad group achieved in the past 3 days using Maximum Results.

  • You can set a higher Target Cost per Result budget since TikTok will optimize delivery toward your target CPA to help you achieve stable and efficient CPA outcomes.


Tips to switch from Target Cost per Result to Maximum Results bid strategy

  • You can change the bid strategy at any time.

  • You should set your budget to the amount you are willing to spend.