How to add URL parameters to your website URL in TikTok Ads Manager

Last updated: August 2024

When creating an ad in TikTok Ads Manager, you can add UTM and custom parameters to your website URL to pinpoint the source of your ad traffic and determine which ads were most effective in driving conversions. Learn more about UTM parameters.


How to add URL parameters to your website URL in TikTok Ads Manager

To add URL parameters during the ad creation process:

  1. Navigate to the Ad details section on your ad creation page.

  2. Under URL, click Build URL parameters.

  3. Under UTM parameters, input UTM parameters into their respective fields.

  4. If you want to create your own parameters, you can input them by clicking Add under Custom parameters.

  5. You'll see a preview of what your parameters will look like in the Preview section.

  6. Click Apply to save your URL.

You can preview what your URL will look like in a browser by clicking "Preview" next to your newly created URL.


You can add or edit URL parameters when your ad is in draft mode. You can also add or edit URL parameters to an existing ad by editing the ad. When you copy an ad, the original URL link, along with your URL parameters, will also be copied. You can then make any edits to the URL parameters, if necessary.