About UTM parameters

Last updated: July 2024

UTM parameters are customizable text snippets that can be added to the end of a URL to track website traffic. You can add UTM parameters to the end of a URL to understand how people came to your site. UTM parameters are typically used by advertisers who use third-party tools to analyze how users interact with their website after they arrive from a traffic source.


There are five commonly used UTM parameters to classify website traffic:


You can also combine UTM parameters into a single URL by using "&" between each parameter. For example, https://www.example.com?utm_medium=cpc&utm_source=tiktok