Percentage lift in impressions
This is the number of times your ad is on screen, compared to the estimated number of impressions you would receive without including this creative attribute.
Percentage of top-performing videos
This is the percentage of videos that include this creative attribute and also rank in the 70th percentile or above compared to all videos across all campaign objectives. Note: These numbers are estimated and individual campaign results may vary.
Note: These numbers are estimated and individual campaign results may vary.
We identified top creative insights to help you create the best performing TikTok ad.