Tiktok for business

Creative Insights

Uncover the strategies behind high-performing ads on TikTok and benefit from data driven guidance.

Best practices
info icon
Percentage lift in impressions
This is the number of times your ad is on screen, compared to the estimated number of impressions you would receive without including this creative attribute.
Percentage of top-performing videos
This is the percentage of videos that include this creative attribute and also rank in the 70th percentile or above compared to all videos across all campaign objectives. Note: These numbers are estimated and individual campaign results may vary.
Note: These numbers are estimated and individual campaign results may vary.
View morearrow icon
We identified these top creative insights to help you create the best performing TikTok ad
Entertain
Draw viewers in
1.3x
The TikTok audience watches entertaining ads for 1.3x longer than ads that do not have entertainment value.
Source: TikTok Marketing Science Global Entertaining Ads Study 2022 conducted by Marketcast [Entertaining ads are defined using a composite score with 7 unique inputs (e.g., excitement, shareability, entertainment, rewatchability, likable, etc.)]

259

Made for TikTok
Go native
+ 27%
Ads created for TikTok saw 27% higher completion rate (vs. repurposed ads) for prospective customers.
Source: TikTok Marketing Science [US,UK] Understanding the strength of TikTok ads 2022 conducted by Magna

247

Vertical Tips
ee
Find the insights that matter to your business
Gaming
E-commerce
Get access to more insights by creating a free account
Log in or sign up

Want to see us in your inbox?

Sign up for our TikTok for Business Newsletter to get the latest and greatest on all things advertising, commerce, and culture.

*By clicking the 'Subscribe' button, you agree to TikTok For Business' Privacy Policy and that you're happy to receive our updates.
subscribe