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ResourcesTikTok Shop Ads helps you reach out to relevant audiences across feed, search, and shopping centre ad placements. It's automatically available to all advertisers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam.
Note: TikTok Shop Ads are only available when selecting product sales as the advertising objective of your ad campaign with TikTok Shop as the product source.
Note: All new campaign and ad group creation on TikTok Ads Manager is turned off for all apps without an active TikTok's Self-Attributing Network (SAN) integration on their mobile measurement partners (MMP). Activate SAN integration on your MMP and complete SAN transition to continue running new campaigns on TikTok. For apps being restricted from campaign or ad group creation, it may take a few hours after SAN integration is activated to resume campaign and ad group creation.
TikTok's SAN is an advanced network that integrates with Mobile Measurement Partner (MMP) that enables:
Better visibility into TikTok’s true contribution to app performance campaign outcomes.
More accurate conversion recognition and reporting in TikTok Ads Manager, without any impact on your existing MMP final attribution logic.
If you have an existing website lead form, our Lead Generation solutions make it easy to direct potential leads to that page. For more details on how to set up this type of Lead Generation Campaign, refer to Set Up a Lead Generation Campaign with a Website Form (Conversion).
If you do not have a website lead form or are looking to create a native experience for your potential customers, our in-app instant form solution offer flexibility in lead capture and management.
Using an in-app instant form is good for advertisers who want to decrease friction for potential leads and qualify them later. Our instant form solution allows:
Decreased user form friction
Building customer/email lists
Instant lead capture
Real-time CRM sync
Multiple form templates to choose from based on your specific lead generation needs
With Product Shopping Ads, you can create ads that use use product images and information from your products' Product Details Page and show these product images to users in Shopping Center and Search. When someone sees your ad in the TikTok feed, Shopping Center or search, they can click your ad to view a Product Details Page and decide to buy your product.
The TikTok For Business Plugin on WordPress allows you to easily install the TikTok Pixel. The TikTok Plugin improves website tracking so you can show more relevant ads to potential customers.
Split testing, commonly referred to as A/B testing, is a tool in TikTok Ads Manager that allows you to test two different versions of your ads to determine which one performs best and optimize future campaigns. There are currently three variables you can test: Targeting, Bidding and Optimization, and Creative.
You may have a hypothesis that one creative will perform better than the other. You can use split tests to keep the other variables the same and split your audience into two equal groups, with each group seeing only one ad group in order to draw a statistical conclusion about your ad performance.
Split tests are a quick and precise way to compare strategies and measure changes in performance, ultimately helping you scale your spend for the best return.