TikTok is the leading destination for short-form mobile video, providing content that is exciting, spontaneous, and genuine. As one of the most popular apps in the world, TikTok provides companies an opportunity to reach a large community of users who prioritize entertainment and authenticity.

Placements and Available Locations on TikTok Ads

A TikTok Ads is made up of three levels: Campaign, Ad Group, Ad. Below we will go through how these three levels will work together to create an overall positive advertising campaign!

TikTok Ads Manager structures ads into three parts: campaigns, ad groups, and ads. Creating a campaign is the first step where you will need to set up your advertising objective, campaign name and budget. The information below will guide you on how to properly set up your campaign.