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  • Basics
    • Beginner's Guide
    • Advertising Guidelines
  • Ads
    • Get Started
    • Create a Campaign
    • Create an Ad Group
    • Create an Ad
    • About Creative
    • Ad Specifications
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    • Manage Your Ads
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    • Optimization
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    • TikTok For Business Account Settings
  • Measurement
    • Event Manager
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Basics
Ads
Management
Measurement
Billing
Resources
Beginner's Guide
Advertising on TikTok Ads Manager
TikTok Advertiser Tools and Terms
Advertising Guidelines
TikTok Ads - First Things to Note
TikTok Advertising Policies - Ad Creatives & Editorial
TikTok Advertising Policies - Prohibitions & Restrictions
Ad Review Checklist
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Top Articles
Advertising on TikTok Ads Manager
TikTok is the leading destination for short-form mobile video, providing content that is exciting, spontaneous, and genuine. As one of the most popular apps in the world, TikTok provides companies an opportunity to reach a large community of users who prioritize entertainment and authenticity.
Placements and Available Locations
Placements and Available Locations on TikTok Ads
TikTok Ads Structure
A TikTok Ads is made up of three levels: Campaign, Ad Group, Ad. Below we will go through how these three levels will work together to create an overall positive advertising campaign!
Set up a Campaign
TikTok Ads Manager structures ads into three parts: campaigns, ad groups, and ads. Creating a campaign is the first step where you will need to set up your advertising objective, campaign name and budget. The information below will guide you on how to properly set up your campaign.
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