Trend Perspectives
Content that strives to understand the bigger picture and help you learn what makes TikTok, well, tick.Trend Stories
Explore large platform trends through visual stories. Designed to help you understand the macro behaviors on TikTok.
Articles
Discover niche trends and cultural moments through comprehensive articles. Designed to give you the most detailed insights and advice.
Aug 10, 2023
What's Next: Shopping Trend Report
Learn more about today's TikTok Shopper with fresh trends, insights, and case studies in our What's Next: Shopping Trend Report.Learn more
Jul 13, 2023
What's Next 2023 全球游戏趋势报告
从蓬勃发展的玩家社群,到破圈传递的创意内容,TikTok 的游戏内容生态有着源源不断的活力,让我们一起探索游戏流行趋势的下一程!Learn more
Jul 13, 2023
What's Next: Gaming Trend Report
Level up your approach to TikTok by mastering these gaming community trends and insights that keep audiences coming back for more.Learn more
May 11, 2023
What's Next: Sports Trend Report
TikTok's Sports Trend Report covers the evolution of sports culture on TikTok by taking a closer look at the emerging behaviors and values of our community.Learn more
Dec 16, 2022
What's Next 2023 Trend Report
The trend forecast that helps marketers show up strong on TikTok in the new year.Learn more
Oct 25, 2022
The lasting impact of "fact or cap"
How a trend started a culture of debunking on TikTokLearn more
Sep 7, 2022
How trends help women break through on TikTok
A look at how TikTok is making it easier for women to be seen and heard online. Featuring insights from Creator @lyllistapper.Learn more
Jul 19, 2022
Do you know the TikTok lingo?
TikTok communities have their own way of talking. Here's how you can learn to speak their language.Learn more
Jun 22, 2022
How to flop successfully
Common concerns about TikTok performance and advice on how to work through them. Featuring insights from Creator @latinapreneur.Learn more
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