About
TikTok Next is your guide to understanding how culture takes shape on our platform and beyond. See how we use our tools to surface insights – and how you can too.
How we create insights
Shaped by people, powered by AI
Leveraging our own AI powered solutions, we were able to test and validate our 2026 trend hypotheses against real-time data and partnered with brilliant minds around the world. We mapped the trajectory and velocity of today’s trends to bring you our predictions.
The tools we used…
TikTok Market Scope
Explore real-time data and brand interactions
Use it to: Understand the trends shaping your industry now
TikTok One Content Suite
Source organic brand content and conversation
Use it to: Turn organic talk into strategic content
Symphony Creative Studio
TikTok Market Scope
Explore real-time data and brand interactions
Use it to: Understand the trends shaping your industry now
TikTok One Content Suite
Source organic brand content and conversation
Use it to: Turn organic talk into strategic content
Symphony Creative Studio
Activate on trends
Now you know how it’s done, it’s time for you to see how your brand can join the conversation. Read our 2026 trend forecast to unlock your next opportunity to tap into TikTok culture.