About

TikTok Next is your guide to understanding how culture takes shape on our platform and beyond. See how we use our tools to surface insights – and how you can too.

How we create insights

Shaped by people, powered by AI

Leveraging our own AI powered solutions, we were able to test and validate our 2026 trend hypotheses against real-time data and partnered with brilliant minds around the world. We mapped the trajectory and velocity of today’s trends to bring you our predictions.

The tools we used…

TikTok Market Scope

Explore real-time data and brand interactions

Use it to: Understand the trends shaping your industry now

TikTok One Content Suite

Source organic brand content and conversation


Use it to: Turn organic talk into strategic content

Symphony Creative Studio

Workshop new campaign ideas within minutes


Use it to: Multiply your creative momentum

Activate on trends

Now you know how it’s done, it’s time for you to see how your brand can join the conversation. Read our 2026 trend forecast to unlock your next opportunity to tap into TikTok culture.