About TikTok advertising restrictions for people under the age of 18

Last updated: July 2026

Some targeting and campaign options are not available when you create ad campaigns, including audiences under the age of 18 in certain locations. These changes are part of our overall efforts to strengthen the privacy and safety of younger users across our platforms. The below restrictions are in addition to the full list of Protecting minors on TikTok: advertising initiatives.

Impacted Locations

Ad campaigns targeting the following locations will have targeting and delivery limitations when people under the age of 18 are included in the audience.

  • North America

  • Latin America

  • The European Economic Area, Switzerland, and the United Kingdom

Advertising Objective Restrictions

The following advertising objectives will not be available when reaching people under the age of 18:

  • Lead Generation

  • Sales - TikTok Shop

Targeting Restrictions

The following detailed targeting options will not be available when your audience includes people under the age of 18:

  • Gender

  • Spending power

  • Household income

  • Audience

  • Interests & behaviors

  • Zipcode/postal code

The following generic targeting options will continue to be available when your audience includes people under the age of 18:

  • Age

  • Language

  • Country/city level location

  • Device (except device price)

For advertisers whose primary objective is to reach audiences under the age of 18, we encourage them to use awareness-focused campaign types such as Auction Reach, Reach & Frequency, Topview that do not rely on detailed targeting.

Mixed-Age Targeting and Delivery Restrictions

We ensure only generic ads are delivered to under 18 users in the above-listed locations, even when advertisers choose to reach a mixed under 18 and over 18 audience using detailed targeting. In that situation, detailed targeting will not be applied to audiences under 18 and will be applied automatically only to audiences aged 18 or above.

Minimum Age to Use TikTok

Due to local legislation, younger users in the following countries can not use TikTok. No ads will be delivered to the following audiences:

  • Audience under the age of 16 in Australia

  • Audience under the age of 14 in Florida, United States

  • Audience under the age of 14 in Quebec, Canada

  • Audience under the age of 14 in Indonesia

  • Audience under the age of 14 in South Korea