Advertising on TikTok
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Consideration objectives
App promotion
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GMV Max
GMV Max
LIVE GMV Max
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- About LIVE GMV Max
- Best practices for LIVE GMV Max
- GMV Max Guidelines
- How to create a LIVE GMV Max campaign in Seller Center
- How to create a LIVE GMV Max campaign in TikTok Ads Manager
- How to authorize an ad account to run a LIVE GMV Max campaign in Business Center
- Troubleshoot your LIVE GMV Max campaign
- Differences between LIVE Shopping Ads and LIVE GMV Max campaigns
- About video metrics for LIVE GMV Max campaigns
- How to update a video in your LIVE GMV Max campaign
- About Auto Remix for LIVE GMV Max
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Product GMV Max
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- About Product GMV Max
- How to make creative assets available for your Product GMV Max campaign
- How to view reporting for your Product GMV Max campaign
- Tips to measure product and video quality in your Product GMV Max campaign
- How to create a Product GMV Max campaign in Seller Center
- GMV Max Guidelines
- How to change your primary ad account in Seller Center
- Troubleshoot account settings for GMV Max in TikTok Ads Manager
- How to create a Product GMV Max campaign in TikTok Ads Manager
- About attribution for GMV Max
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Max delivery optimization
- Ad optimization /
- GMV Max /
- LIVE GMV Max /
About Auto Remix for LIVE GMV Max
Auto Remix feature enhances the Video-to-Live feature of LIVE GMV Max by automatically generating short video creatives from actual livestreams and product information, effectively increasing the creative supply for your video-to-live advertising.
Benefits of Auto Remix for LIVE GMV Max
Optimized creative supply: Auto Remix uses system intelligence to generate short video creatives, ensuring a steady flow of engaging content.
High-performance clips: The feature extracts the best moments from past or ongoing livestreams, adding minor decorations like sound, animation, and stickers to enhance viewer engagement.
Video remix generation: If there aren't enough video creatives, Auto Remix checks the product list of the ongoing livestream and generates videos using existing videos in your TikTok account and product details page information.
Ease of use: The process is straightforward, requiring minimal manual intervention, making it ideal for busy sellers.
Key Concepts
Livestream highlights generation: This strategy involves analyzing past or ongoing livestreams to extract the most engaging clips and enhancing them with minor decorations.
Video remix generation: This strategy checks the availability of video creatives and generates new videos by using existing TikTok videos and product details.
Ad-only mode: Auto Remix videos are set to 'ad-only' mode, meaning they are specifically designed for advertising purposes and are not directly visible by public users on the TikTok profile.
How to use Auto Remix
Log in to Seller Center and go to Marketing.
Click Shop Ads and select Create GMV Max ads.
Click Promote LIVE, tick Auto Remix.
Check the settings and click Publish.
If you have multiple TikTok accounts, ensure the one labeled as LIVE GMV Max is the Official TikTok account. If you can't find it, click Add new account and obtain ad-authorization from the TikTok account.
Under the ad creative module, if you haven't obtained permission to upload videos, an error guidance will appear. Click Edit access, and a QR code will appear. In the TikTok app, log in to the TikTok account, scan the QR code, and confirm to obtain permission.
Note: You can disable Auto Remix or remove videos, but it can impact performance potential.