Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Manage ads
Ad reviews and status
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- Best practices for ad reviews
- How to check ad status
- List of ad statuses and definitions in TikTok Ads Manager
- List of ad group statuses and definitions in TikTok Ads Manager
- List of campaign statuses and definitions in TikTok Ads Manager
- How to review ad language for TikTok Ads
- How to review ad messaging for TikTok Ads
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Edit ad settings
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- How to edit ad settings in TikTok Ads Manager
- How to turn ads on or off in TikTok Ads Manager
- How to view, edit, or delete drafts in TikTok Ads Manager
- How to delete ads in TikTok Ads Manager
- How to find your campaign, ad group and ad IDs in TikTok Ads Manager
- How to add campaign, ad group and ad IDs to your custom columns in TikTok Ads Manager
- How to view change logs
- How to view ad settings for quality assurance
- About recommendations in TikTok Ads Manager
- How to access recommendations in TikTok Ads Manager
- List of available recommendations in TikTok Ads Manager
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Automated Rules
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- About Automated Rules
- How to create and apply Automated Rules
- Best Practices for Automated Rules
- How to apply an existing rule to your ads in TikTok Ads Manager
- How to manage automated rules in TikTok Ads Manager
- How to troubleshoot time lag for Automated Rules
- About Automated Rules relationships
- About Objects in Automated Rules
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Comment Management
App Center
- Ad creation /
- Manage ads /
- Comment Management /
About Blocked Words
When you manage your comments in TikTok Ads Manager, you can automatically hide comments that contain Blocked Words on your ads. You can create a Blocked Words list in the Blocked Words tab in the Tools page in Ads Manager.
How Blocked Words work
Only comments that contain the Blocked Word phrase will become hidden. Blocked Word logic differs in its treatment of spaces in your keyword based on whether the language type uses spaces between words (such as in "I love you") or does not use spaces between words (such as in "我爱你"). See below for illustration.
Languages that use spaces between words
Keyword | Comments that will be blocked | Comments that won't be blocked |
a | a | cola |
I love | I love youI Love YouI, love you (punctuation is not sensitive for spaced languages) | IloveI love (space sensitive)I loved |
567 | i love 567123 567 | 1234567i love567 |
Languages that do not use spaces between words
Keyword | Comments that will be blocked | Comments that won't be blocked |
我喜欢你 | 我喜欢你我喜歡妳我喜歡妳啊 | 喜欢你我，喜欢你。(punctuation is sensitive for non-spaced languages) |
コーラ | コーラ大好き | コーーラ |
567 | 123 567 | 1234567我爱567 |
