About Branded Mission Duets

A Duet is a split-screen video format involving a seed video and a user's video addition. For a Branded Mission, Duets can be an engaging method for users to build upon Branded Mission videos and drive virality.

How it works

After a Branded Mission campaign is launched, users can find your Branded Mission details and your Duet instructions.

Once a user taps to join the Branded Mission, the user selects the seed video to record their portion of the Duet to. After recording, the user can submit their Duet to the Branded Mission.

Availability

• Branded Mission Duet is available only for Standard or Mega Packages.

Learn more about creating Branded Mission Duets

To learn more or get started, please contact your TikTok sales representative.

Note: Branded Mission campaigns and assets such as Duet seed videos must be reviewed by TikTok before launch. Learn how to upload Branded Mission Duet seed videos for review.