About Business Page for Business Accounts

A Business Page is a comprehensive and professional extension of your TikTok profile, designed to give your brand a polished and organized presence. This dedicated in-app tab allows you to consolidate crucial business details, showcase your products through a curated photo gallery, and actively generate new customer leads—all in one place.

Benefits

• Centralize your brand presence: Consolidate all your key business information in one easily accessible location. This makes it simple for users to learn more about your brand, products, and services.

• Showcase your offerings: Use the photo gallery to visually highlight your products, services, or brand story. You can curate a collection of up to 10 images to give users a snapshot of what your business is all about.

• Drive website traffic: By featuring a direct link to your website, you can drive traffic from your TikTok profile to your primary online presence, increasing the chances of conversion.

• Increase customer inquiries: With options for users to call, email, or message you directly from your Business Page, you can significantly increase the number of customer inquiries you receive.

• Market your business cost-effectively: The Business Page is a free tool that allows you to market your business effectively to a large and engaged audience. It’s a cost-effective way to increase brand awareness and generate leads.

Availability

This feature is available to all Registered Business Accounts that do not have TikTok Shop enabled. Users must be over 18 to access this feature.

Learn more

Learn how to set up a Business Page for your Business Account