About dynamic formats for Catalog Ads

Dynamic formats is an automated ad setting that combines landing pages, images, and video ad formats based on actions your customers are likely to take. When you turn on dynamic formats for your Catalog Ads, you'll choose the videos, add-ons, and landing page destinations you want to feature, and your campaign will automatically assemble and deliver Catalog Video, Single Video, and Carousel ad formats according to your optimization goals.

You can turn on Dynamic formats at the ad level when you create a Catalog Ad.

• Learn how to create Catalog Ads for the website conversions objective

• Learn how to create Catalog Ads for the app conversions objective

Note: Dynamic formats are automatically included when you create a Smart+ Catalog Ads campaign.

Benefits of Dynamic formats

• Higher engagement and maximum performance at scale: It ensures that Catalog Video captures attention through immersive storytelling and engaging user experience, while Carousel ensures consistent visibility across your product offerings.

• Always-on efficiency: Combining both Carousel and Catalog Video formats minimizes creative fatigue and reduces advertiser setup effort and operational intervention, while maintaining consistent campaign performance.

• Dynamic creative selection: Leverages on product-level signals to showcase the most relevant creative asset for your product. It modularizes creative and format selection into a semi-automated system meeting diverse advertiser needs.