About Engaged Session
Engaged Session is a traffic optimization goal that can help you bring high-intent leads to your website. Engaged Session lets you optimize based on customers that have engaged with your site by remaining on a page for at least 10 seconds or taking other actions, such as clicks or navigating to another page.
Benefits of Engaged Session
Drive quality traffic: Drive more qualified audiences to your website tailored to your business needs.
Target high intent audiences: Target leads who spend more time exploring your website and actively showing potential for taking actions on your website.
Technology neutral: Helps deliver the highest quality leads from various data sources.
Key metrics for Engaged Session
Engaged session (web): An engaged session collected by your website pixel.
Engaged session (TikTok): An engaged session collected by data based on non-pixel data sources.
Engaged session rate (web): The percentage of web engaged sessions from all clicks attributed to your ads.
Cost per engaged session: Total cost per engaged session.
