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Vue d'ensemble des placements
Ciblage publicitaire
Audiences
Audiences similaires
Enchères et optimisation
Sécurité de marque et adéquation de marque
Type de diffusion
The Following Feed placement serves ads within the "Following" tab, where users view content from accounts they follow. Ads are shown as users scroll through posts from creators they actively engage with.
Following Feed supports the same objectives and bidding methods as Profile Feed:
Reach
Video Views
Traffic
Conversion
App Installs
Lead Generation
Supported bidding methods include:
CPM (Cost per Thousand Impressions)
oCPM (Optimized Cost per Thousand Impressions)
CPC (Cost per Click)
Note: Following Feed placement is automatically included when selecting TikTok's For You Feed and cannot be opted out through TikTok Ads Manager.
Learn about placements and available locations.