About Generic Catalog
Generic Catalog is a catalog type for service-oriented and non-commerce advertisers with itemized offerings that do not fit TikTok's existing catalog types. Generic Catalog helps you organize your offerings, use catalog-based creatives, and run campaigns with either the Lead Generation or Sales objectives. Note: Within Catalog Manager, the Generic Catalog type is named "Other products and services."
Benefits of Generic Catalog
Use a catalog built for non-retail offerings: Generic Catalog is designed for advertisers with service-like or non-commerce inventories.
Support multiple business goals: You can use Generic Catalog with both Lead Generation and Sales objectives.
Show more relevant item information: Generic Catalog supports catalog creatives that can display useful item details to users, such as user ratings.
Use geo-specific catalog logic when relevant: You can include item local availability information in your catalog.
Key features of Generic Catalog
Generic Catalog can support:
Catalog creation and item management in Catalog Manager
Product set creation and item organization
Website, app, or instant form destinations based on objective setup
Catalog creative formats
Who Generic Catalog is for
Generic Catalog may be a good fit for advertisers with itemized offerings such as education courses, local services, healthcare services, professional services, financial services, real estate, telecom and utility services.
Generic Catalog is not intended for verticals that already have a dedicated catalog type, such as E-commerce, travel, streaming, automotive, or Mini Dramas.
Products from certain sensitive and/or highly-regulated industries may still be subject to moderation at the ad creation stage.
