About Interactive Add-on for TopView: Shake Surprise in TikTok Ads Manager

Last updated: September 2025

Shake Surprise is an interactive add-on for TopView that allows people to shake their phone to reveal a surprise branded animation made of 3 customizable images (max) to lead them to a landing page. This add-on for TopView provides a better advertising experience, empowers product upselling, and allows for more engaging interactions with potential customers.


Note: TopView related assets such as video creative and ad caption go through the pre-approval process as mandatory. For additional add-on assets, the pre-approval process is optional.


Learn more about TopView.

Availability

  • Placement Type: Topview

  • Buying type: Topview CPM buy

  • Setup Level: Ad Creative Level

  • Supported ad format: Spark Ads & Non-Spark Ads

  • Landing page: Shake Surprise requires you to use landing page. It supports website URL, in-app landing page such as branded HTC, branded BE, and account page. The URL directly uses the ad URL, you do not need to setup separately.


Benefits

  • Shake Surprise helps you stand out from other accounts to deliver key products and messages from ads in a strong and memorable way.

  • Shake Surprise has a low creative requirement and is flexible, as it can be adapted based on your specific vertical and use case.

  • The interactivity of Shake Surprise helps you build strong connections with potential customers.

  • Internal testing shows that Shake Surprise can improve ad performance, with an average video play time increase of 3% in comparison to regular TopView, and a lift of up to 30% engagement rate.


Shake Surprise Recommendations

  • We recommend at least 2 different assets.

  • Consider that the message will need to be delivered in 2-3 seconds. Randomize your assets in different shapes, colors, and orientations. This includes the color and size of fonts.

  • Try to cover as much space as possible with your assets. Avoid too much transparent background or a big size difference between assets.

  • Avoid white or color borders around the assets.