About Interactive Add-On: Story Selection

Story Selection is an interactive add-on that provides a story-selection function for in-feed ads and lets audiences choose the next video that they want to watch. Story Selection is useful to further engage audiences with a brand. The Story Selection add-on is currently available for the following objectives:

• Reach (Reach & Frequency and Auction)

• 6-second Focused View

• Traffic (allowlist)

• App Promotions (allowlist)

Watch the video to get an overview of Story Selection:

The Story Selection add-on can be used in a variety of scenarios:

• Entertainment: Enrich the user experience by allowing the audience to bring themselves into the plot with two different choices for episode outcomes or characters for the announcement of a new product, movie launch, movie, festivals, etc.

• Gaming: Enrich the game experience by allowing the audience to bring themselves into the game scenario with two different game characters or scenarios for the announcement of a new product, game launch, new characters, functions, etc.

• E-commerce/Consumer Industry: Increase audience interaction and understanding of products by allowing the audience to click and select different product or SKU images to learn more about the product or compare them with two different videos to introduce newly launched products or announce in-event sales promotions.

Learn more about how to set up Story Selection in TikTok Ads Manager.