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GMV Max

  1. Ad optimization /
  2. GMV Max /
  3. LIVE GMV Max /

About LIVE GMV Max

Last updated: July 2025

LIVE GMV Max is an automated Shop Ads campaign that optimizes liveroom traffic to get the highest gross revenue for your LIVE event. You can create a new LIVE GMV Max campaign in Seller Center. There are 2 creative types under LIVE GMV Max: Video-to-live and Live-to-live. Video-to-live uses videos from connected TikTok accounts as ad creatives for your campaign.

Features and benefits of LIVE GMV Max

  • Optimize for total liveroom return on investment (ROI). Note: LIVE ROI measures your total liveroom GMV divided by your total ad spend. Learn more about ads metrics in Seller Center.

  • Optimize and control overall LIVE placements for your campaigns

  • Drive incremental GMV for your liveroom events


When to use LIVE GMV Max

  • If you are actively investing in livestreaming

  • If you want to grow your livestream GMV

  • If you want to maintain strong LIVE ROI


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