Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
GMV Max
GMV Max
LIVE GMV Max
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- About LIVE GMV Max
- Best practices for LIVE GMV Max
- GMV Max Guidelines
- How to create a LIVE GMV Max campaign in Seller Center
- How to create a LIVE GMV Max campaign in TikTok Ads Manager
- How to authorize an ad account to run a LIVE GMV Max campaign in Business Center
- Troubleshoot your LIVE GMV Max campaign
- Differences between LIVE Shopping Ads and LIVE GMV Max campaigns
- About video metrics for LIVE GMV Max campaigns
- How to update a video in your LIVE GMV Max campaign
- About Auto Remix for LIVE GMV Max
- About LIVE GMV Max Viewer boost
- How to set up LIVE GMV Viewer boost
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Product GMV Max
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- About Product GMV Max
- How to make creative assets available for your Product GMV Max campaign
- How to view reporting for your Product GMV Max campaign
- Tips to measure product and video quality in your Product GMV Max campaign
- How to create a Product GMV Max campaign in Seller Center
- GMV Max Guidelines
- How to change your primary ad account in Seller Center
- Troubleshoot account settings for GMV Max in TikTok Ads Manager
- How to create a Product GMV Max campaign in TikTok Ads Manager
- About attribution for GMV Max
- About bulk creative exclusion filters for Product GMV Max
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Max delivery optimization
- Ad optimization /
- GMV Max /
- LIVE GMV Max /
About LIVE GMV Max
LIVE GMV Max is an automated Shop Ads campaign that optimizes liveroom traffic to get the highest gross revenue for your LIVE event. You can create a new LIVE GMV Max campaign in Seller Center. There are 2 creative types under LIVE GMV Max: Video-to-live and Live-to-live. Video-to-live uses videos from connected TikTok accounts as ad creatives for your campaign.
Features and benefits of LIVE GMV Max
Optimize for total liveroom return on investment (ROI). Note: LIVE ROI measures your total liveroom GMV divided by your total ad spend. Learn more about ads metrics in Seller Center.
Optimize and control overall LIVE placements for your campaigns
Drive incremental GMV for your liveroom events
When to use LIVE GMV Max
If you are actively investing in livestreaming
If you want to grow your livestream GMV
If you want to maintain strong LIVE ROI
