Tentang LIVE GMV Max

Terakhir diperbarui: November 2025

LIVE GMV Max adalah kampanye Shop Ads otomatis yang dapat mengoptimalkan traffic liveroom untuk memperoleh pendapatan kotor tertinggi selama livestream. Anda dapat membuat kampanye LIVE GMV Max di Seller Center. Ada 2 tipe materi iklan LIVE GMV Max: Video-to-Live dan Live-to-Live. Video-to-Live menggunakan video dari akun TikTok yang terhubung sebagai materi iklan untuk kampanye Anda.

Fitur dan keunggulan LIVE GMV Max

  • Mampu mengoptimalkan total Return on Investment (ROI) liveroom. Catatan: ROI livestream dihitung dengan cara membagi total GMV liveroom dan total pengeluaran iklan. Pelajari selengkapnya Tentang Metrik Iklan di Seller Center.

  • Mampu mengoptimalkan dan mengelola penempatan livestream

  • Mampu meningkatkan GMV liveroom secara bertahap


Kapan harus menggunakan LIVE GMV Max?

  • Saat Anda aktif melakukan livestream

  • Saat Anda ingin meningkatkan GMV livestream

  • Saat Anda ingin mengoptimalkan ROI livestream


Creative types

There are two creative types under LIVE GMV Max:

  • Video-to-LIVE: Uses videos from your TikTok account as traffic drivers to attract viewers to your liveroom.

  • LIVE-to-LIVE: Leverages your ongoing livestream to promote and attract additional viewers directly into the same livestream.

Tip: Both video-to-LIVE and LIVE-to-LIVE will be automatically used and allocated by the system to achieve the best performance for your campaign.


Account connection and delivery rules

When a shop's primary ad account has at least one active LIVE GMV Max campaign, any existing LIVE Shopping Ads for the shop's official TikTok account will be automatically paused, regardless of which ad account created them.


After the LIVE GMV Max campaign ends, these paused ads won't restart automatically. You can manually restart them in TikTok Ads Manager if needed.


If the shop's official TikTok account is disconnected from the shop, TikTok Business Center, or the ad account it's linked to, any LIVE GMV Max campaigns using this account may also be paused.


For more information on account authorization, see How to authorize an ad account to run a LIVE GMV Max campaign in Business Center.