关于“直播最大成交额”

最近更新时间：2025 年 11 月

“直播 GMV Max”是一种自动化店铺广告推广系列，可优化直播间访问量，为你的直播活动带来最高的总收入。你可以在商家中心新建直播 GMV Max 推广系列。直播 GMV Max 有两种创意类型：“视频到直播”和“直播到直播”。“视频到直播”将已关联 TikTok 账号中的视频用作推广系列的广告创意。

“直播最大成交额”的功能和益处

  • 针对直播间总投资回报率 (ROI) 进行优化。注意：直播 ROI 度量你直播间的总成交额与总消耗之比。进一步了解关于 Seller Center 中的广告数据指标。

  • 优化和控制推广系列的全部直播广告位

  • 提高直播间活动的增量成交额


“直播最大成交额”的适用情形

  • 你正在积极投资于直播

  • 你希望提高直播的成交额

  • 你希望保持较高的直播投资回报率 (ROI)


Creative types

There are two creative types under LIVE GMV Max:

  • Video-to-LIVE: Uses videos from your TikTok account as traffic drivers to attract viewers to your liveroom.

  • LIVE-to-LIVE: Leverages your ongoing livestream to promote and attract additional viewers directly into the same livestream.

Tip: Both video-to-LIVE and LIVE-to-LIVE will be automatically used and allocated by the system to achieve the best performance for your campaign.


Account connection and delivery rules

When a shop's primary ad account has at least one active LIVE GMV Max campaign, any existing LIVE Shopping Ads for the shop's official TikTok account will be automatically paused, regardless of which ad account created them.


After the LIVE GMV Max campaign ends, these paused ads won't restart automatically. You can manually restart them in TikTok Ads Manager if needed.


If the shop's official TikTok account is disconnected from the shop, TikTok Business Center, or the ad account it's linked to, any LIVE GMV Max campaigns using this account may also be paused.


For more information on account authorization, see How to authorize an ad account to run a LIVE GMV Max campaign in Business Center.