About Offline Conversions

Offline conversions help measure how TikTok ads result in offline customer actions, such as in-store purchases, offline subscriptions, purchases, and more.

There are three ways to upload offline events data into TikTok:

1. Automate sending offline events through our Events API directly

2. Leverage partner integration

3. Manually upload offline events into TikTok’s Events Manager

Offline conversions attribution Windows

• Click through windows: 28, 14, 7, 1 day

• View through windows: 7, 1 day

Privacy and Data Usage

Learn more about TikTok Business Products (Data) Terms.