How to add to your account balance in TikTok Ads Manager
After you add a payment method to your account, you can add to your account balance to pay for your ads. Ad delivery requires maintaining a sufficient balance to fund your specific ad campaign before and throughout the ad campaign period. TikTok will not deliver any ads in excess of your balance and reserves the right to cease any ongoing ad campaign or reject any new ad campaign if your balance is insufficient. Additionally, you can use cash balances to fund ad delivery.
Before you begin
You can see your Account Balance in the following locations:
On your Payment page.
Under the Today's Spend module on your Dashboard.
When you add a balance to your account, it will be used to pay for your automatic payment invoices.
For instance, let's say you add $100 USD to your account balance. If you spend $150 USD on TikTok ads, we'll deduct $100 USD from your account balance and charge the remaining $50 USD from the payment method associated with your ad account, based on its bill date or billing threshold.
Note: For ad accounts owned by a Business Center, adding balance to them is controlled via Business Center.
Learn about the Payment Management page in TikTok Business Center.
How to add a balance to your account
Go to TikTok Ads Manager.
Hover over Tools in the menu in the header.
Click Finance below Settings.
In the Payment section, click Add Balance.
Enter the total amount you want to add.
Click Next.
Select a current payment method, use Paypal, or add a new payment method.
Click Make Payment and follow the prompts to complete the transaction.