Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Create an ad
How to create an ad
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- How to create an ad in TikTok Ads Manager
- How to duplicate an ad in TikTok Ads Manager
- About Call-To Action Buttons on your ads
- How to turn on Don't show on TikTok profile option in TikTok Ads Manager
- Best practices for your landing page
- About ad disclaimers in TikTok Ads Manager
- How to add disclaimers to ads in TikTok Ads Manager
- About Review Terms for Review Data
- How to add URL parameters to your website URL in TikTok Ads Manager
- How to troubleshoot ad creation in TikTok Ads Manager
- About guided campaign creation for new ad accounts on TikTok
- How to create an ad in TikTok Ads Manager for new advertisers
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Bulk edit ads
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- About Bulk Import & Export
- How to use the Bulk Edit feature to change your ad status
- How to use the Bulk Edit feature to edit creatives
- How to use the Bulk Edit feature to edit bids
- How to use the Bulk Edit feature to edit ROAS bids
- How to use the Bulk Edit feature to edit text
- How to use the Bulk Edit feature to edit Destination links
- How to edit ads using Bulk Import & Export in TikTok Ads Manager
- How to create ads with the Bulk Import feature using a reference file
- How to create ads with the Bulk Import feature using a blank template
- How to troubleshoot bulk export issues
- How to troubleshoot bulk import issues
- How to Use Auto-Fix for Imported Ads
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Preview ads
Call to Action buttons
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- About the Call to Action button
- Available placements for the Call to Action button
- Available timing of Call to Action content and background color
- How to create a TikTok Shop CTA from a branding ad
Landing Page Destinations
- About Deeplinks
- About Deferred Deeplinks
- List of supported Deeplink formats
- About Prefetch Landing Page
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Instant Pages
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- About Instant Pages
- How to create an Instant Page
- About Reporting for Instant Pages
- How to access the Instant Page library
- Best Practices for Instant Pages
- Specifications for customizing an Instant Page
- Instant Page best practices for entertainment and media industries
- About the Instant Pages Contact Template
- How to set up the Contact Template for Instant Pages
- How to track offsite web events from an Instant Page
- How to track offsite app events from an Instant Page
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- Ad creation /
- Create an ad /
- Call to Action buttons /
- Landing Page Destinations /
About Prefetch Landing Page
Prefetch is a feature that preloads resources before they're actually needed on an application. When someone clicks on a link or performs an action, the content is already stored to reduce the time it takes to load the page for them on TikTok.
Availability
Buying Type: Performance ads
Supported Objective: Web ads
Placement type: Only applicable to TikTok (TikTok Lite, Coin, GAB, and TikTok Pangle are not supported)
Benefits
Improved page loading times and increased page opening speed.
Server request access volume will be higher than clicks because HTML is pulled in advance.
Content modification concerns
TikTok will never modify the native content or headline your provide. The system only changes the display format of the ad to revamp the landing user journey.
Resources
If you would like to opt out of prefetch, reach out to your TikTok representative to learn more about the opt out application SOP.
