About Product GMV Max
Product GMV Max is an automation solution for TikTok Shop Ads that optimizes for your TikTok Shop's total channel ROI. GMV Max automates your ads in the following ways:
Uses all available creative assets to create ads and set campaign settings
Optimizes both organic delivery and paid ad traffic to achieve incremental GMV
All orders resulting from products you advertise will be attributed to Product GMV Max, including those from organic content and affiliate orders, in your GMV Max dashboard in Seller Center.
GMV Max can help improve organic traffic for videos you share as well as affiliate videos that feature your products. Affiliate videos that feature products included in your GMV Max campaign will receive a commercial content label. You can also choose to add a branded content label to your own videos.
Features and benefits
Take advantage of all shoppable placements, including the TikTok feed, search and the TikTok Shop Tab, using both video and product card formats for your ads, all in one step.
Automatically create and pause ads, choose your most successful creative assets, and optimize audience settings
Optimize for overall product ROI while scaling your product's total non-live GMV.
Calculate GMV for same-day orders with a one-day attribution window
Only count the GMV for the products you choose to promote. If your products aren't promoted in your GMV Max campaign, any GMV generated from these orders will go straight to you.