Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Non-feed placement
Automatic Search Placement
Search Ads Campaign
-
- About Search Ads Campaign
- Search Ads Campaign Availability
- How to set up a Search Ads Campaign in TikTok Ads Manager
- About Search Ads keywords in TikTok Ads Manager
- Search Ads Negative Keywords
- How to set up negative keywords in TikTok Ads Manager
- Search Ads Optimization
- Search Ads - Keyword Suggestion Tool
- How to Find Keywords for Search Ads
Search Ads Creative
- Search Ads Campaign Objectives
- Reporting on Search Ads Campaigns
- Search Ads Reporting and Learning Phase
- Keyword Moderation & Appeals Process
-
Messaging Ads
-
- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Messaging Partners
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
- About the welcome message template for TikTok Direct Messaging Ads
- How to set up a welcome message template for TikTok Direct Messaging Ads
-
Global App Bundle
Pangle
-
- About Pangle
- Available ad formats for Pangle
- Available locations for Pangle ads
- Specifications for Pangle ad assets
- About Pangle intelligent image size optimization
- About Pangle traffic security system
- About the Pangle Media Transparency Report
- How to use the Pangle block list
- Available interactive customizations for Pangle
- About Retention Optimization with Pangle placement
- How to create a campaign for Retention Optimization with Pangle placement
- How to Create Dynamic Showcase Ads on Pangle Placements
- About Pangle and Tracking URLs
- Best practices for In-app Event Optimization using Pangle placement
- Best practices for iOS 14.5+ dedicated campaigns using Pangle placement
-
- Ad formats /
- Non-feed placement /
- Pangle /
About Pangle
Pangle is the Ad/Audience Network of TikTok for Business and it enables you to reach users across apps from top local publishers. As one of the fastest growing mobile ad networks, Pangle continues to expand beyond Android and iOS app traffic into smartphone original equipment manufacturer (OEM) and mobile web traffic.
Benefits
Pangle offers brand safe, transparent, and secure traffic, as well as full-funnel solutions to cater to a range of business objectives and verticals. Pangle's diverse and immersive ad formats help to provide a better ad experience for people, with the purpose of driving impactful results for businesses.
Pangle includes the following bidding strategies:
Pangle provides 3 ad pricing models: CPC, CPM, and oCPM.
oCPM supports 3 Bid Strategies, including Cost Cap, Maximum Delivery, and Hybrid Bidding.
Pangle provides 2 delivery types: Standard Ad Delivery and Accelerated Ad Delivery.
Includes one Smart Optimization to manage budget consumption.
How to include Pangle in your ad placements
Learn how to select Pangle as an option for your ad placements in TikTok Ads Manager.