About TikTok Pangle

Last updated: June 2026

In addition to placing ads in the TikTok feed, you can drive incremental reach across the TikTok Pangle network of users. TikTok Pangle is the ad network of TikTok for Business, totaling over 380,000 global apps with a daily active user reach of 2.9 billion via app traffic.


Note: The name TikTok Pangle is the official name used for regions outside of South Korea and markets where TikTok Pangle is not available, such as the E.U.


Benefits of TikTok Pangle

Drive incremental impacts with your ads by tapping into TikTok Pangle's large and fast-growing user base of more than 2.9 billion daily active users by app traffic. With TikTok Pangle, you can engage a diverse user base complementary to the TikTok audience through the network of more than 380,000 apps and publishers across more than 40 gaming and non-gaming genres and 300 sub-categories.


TikTok Pangle ad placements are built with trust and provide:

  • Brand safety through content risk assessment and invalid traffic monitoring powered by market-leading partners

  • Transparency by providing you with knowledge of where your ads are exposed and customizability

  • Traffic security (anti-fraud) by validating traffic authenticity and intervening fraudulent traffic in real-time

Learn more about Pangle's traffic security system for advertisers.


TikTok Pangle's diverse and immersive ad formats help to provide engaging ad experiences, with the purpose of driving impactful full-funnel results for a range of business verticals and objectives. Learn about Pangle ad formats.


TikTok Pangle includes the following bidding strategies:

  • TikTok Pangle provides 3 ad pricing models: CPC, CPM, and oCPM.

    • oCPM supports 3 Bid Strategies, including Cost Cap, Maximum Delivery, and Hybrid Bidding.

  • TikTok Pangle provides 2 delivery types: Standard Ad Delivery and Accelerated Ad Delivery.

    • Includes one Smart Optimization to manage budget consumption.


Note: Your placement is selected when creating an ad group and cannot be changed after it has been created. Learn how to select TikTok Pangle as an option for your ad placements in TikTok Ads Manager.