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About Profile Feed Placement

Last updated: tháng 2 2025

The Profile Feed placement shows ads within a profile page. When users visit a profile, after scrolling through several organic videos, ads will appear integrated into the feed.


Supported Objectives and Bidding Methods

Profile Feed supports the following objectives:

  • Reach

  • Video Views

  • Traffic

  • Conversion

  • App Installs

  • Lead Generation


Supported bidding methods include:

  • CPM (Cost per Thousand Impressions)

  • oCPM (Optimized Cost per Thousand Impressions)

  • CPC (Cost per Click)


The following types of Profile Pages are not eligible to be included in Profile Feed Ads:

  • Accounts of creators under 18 years old

  • Accounts with high Account Risk Scores

  • Mutual friends/matched friends accounts

  • Political accounts

  • Business accounts

  • Shop accounts

  • Privacy accounts

  • State-controlled media accounts


Note: Profile Feed placement is automatically included when selecting TikTok's For You Feed and cannot be opted out through TikTok Ads Manager.


Learn about placements and available locations.

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