About Recommended Creatives in TikTok Ads Manager

마지막 업데이트: 2025 년 8 월

The Recommended Creatives tab is a feature that displays recommended creatives, including historical videos, AI-generated content, and TikTok posts, to streamline creative decisions and optimize your ad campaigns.


The Recommended Creatives tab is part of the ad creation flow, available within the Select assets drawer.


Benefits

The Recommended Creatives tab offers several benefits:

  • Simplifies the selection of high-quality creatives by providing a centralized location for recommendations.

  • Minimize costs by selecting historical creatives and utilize AI to generate creatives.

  • Increase creative quantity to improve creative testing and optimization.

  • Offers relevant recommendations based on factors such as targeting countries.

  • Auto-add creatives without manual uploads to effortlessly refresh creatives.

  • Enhances transparency by displaying recommendation criteria and labeling auto-generated creatives.


Features of Recommended Creatives

The following are features of the Recommended Creatives tab:

  • Creative recommendations: These are suggestions made by TikTok's algorithm based on historical ad performance, creative freshness, and other factors.

  • AI-generated creatives: The platform uses AI to generate new creatives.

  • Spark Ads: TikTok posts that can be promoted as ads, offering an alternate avenue for you to reach your audience. Learn more about Spark Ads.


Next steps

Learn more about the ad creation process.